Unexpectedly Intriguing!
20 July 2007

Carnival Midway from The Jerk Welcome to the regular Friday, July 20, 2007 edition of On the Moneyed Midways, the blogosphere's only weekly review of the best posts from the most recent editions of the best of the world of business and money-related blog carnivals!

This week, we read a little under two hundred blog posts contributed to nearly a dozen money and business-related blog carnivals in our quest to seek out the very best posts in each carnival, as the summer season seems to have taken a toll on the hosts of the blog carnivals. As always, we named the best post we found with the title of being The Best Post of the Week, Anywhere!(TM), and posts that came near that level this week were awarded the title of being Absolutely essential reading!(TM).

How rough was the reading this last week? Aside from the outright absence of some of our favorite carnivals, there were a lot more on autopilot this week ("on autopilot" meaning overly reliant on the boilerplate text generated by Blog Carnival's online submission form) which we find to be really uninteresting to read.

Even where the host made the extra effort to actually indicate both that they had actually read the contributed posts and to create an original post around them was tough going this week. We can now add sport elimination brackets to our list of formats blog carnival hosts really shouldn't use (certainly as it was used in this week's Carnival of Real Estate.)

We'll give the host points for creativity in this case, and they did fairly well at setting up the brackets to downselect to their best choice (which ultimately was the same as ours from the carnival), but it was very hard to read and follow, especially as the links to the surviving posts disappeared by the "Quarterfinals".

Still, it was nowhere near as bad as the blog carnival that was presented in haiku. We still shudder when remembering that experience.

But enough about all that! Scroll down for the best posts of the week that was!...

On the Moneyed Midways for July 20, 2007
Carnival Post Blog Comments
Carnival of Image and Influence The Nine Best Story Lines for Marketing Change the World Guy Kawasaki outlines Lois Kelly's description of the nine kinds of stories that people like to talk about, and which should be in the toolbox of every good marketer.
Carnival of Image and Influence Mission Statements Don't Work, Get Something that Does SmallFuel What's the point of having a mission statement for your company if nobody bothers reading them? Mason Hipp finds what's wrong with mission statements and explains how to make them effective tools for your business.
Carnival of Money Stories Why Not Borrow Against 401k? Extreme Perspective Paul looks at his 401(k)'s investment options and wonders if borrowing money from his account and paying it back to himself makes more financial sense that investing in the plan's fixed-income option. Absolutely essential reading!
Carnival of Real Estate The Imperative of Divorced Commissions, Part 2: The Inherent Value of Free BloodhoundBlog Jeff Kempe looks at the real costs of "free" in the real estate industry, argues that buyers aren't being represented very well, and proposes a way to sift the wheat from the chaff where real estate agents are concerned.
Carnival of the Capitalists How to Start an Online Store The Beef Jerky Blog What kind of stuff do you need to do to start up your own storefront on the web? Jerky Beef explains the basics and points to some good resources.
Carnival of the Capitalists Will an HSA Solve Your Health Insurance Problem? The Freestyle Entrepreneur If you're looking for health insurance, you might want to take a serious look at John Ingrisano's experience with Health Savings Accounts. Absolutely essential reading!
Cavalcade of Risk The Big Pizza Bust Workers Comp Insider If you think workers comp insurance is expensive, wait until you find out how much not having it costs. Jon Coppelman weighs in on the reports of 32 pizza parlors, delies and restaurants that were recently busted in an affluent corner of New York for workers comp fraud.
Festival of Stocks Results-Based Pharma (JNJ)(GSK) 24/7 Wall St. What if you only paid for an expensive drug treatment if it actually worked? Douglas A. McIntyre discusses an innovative proposal by Johnson & Johnson in The Best Post of the Week, Anywhere!

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