06 January 2017

Better Tasting Beer Through Technology?

Attention beer drinkers - you're doing it wrong!

At least, that's what Japanese beverage company Suntory, the purveyors of the DNA Glass would like you to think, where they would really like to fully optimize your beer drinking experience by crafting a pint glass exclusively for you based on your DNA profile and your personality traits.

Really. We're not making this up - here's their sales pitch....

Via Core77, we're entering a brave new, and yes, strange world, where the price of entry is your saliva sample.

After the subject's DNA is analyzed, the results are sent over to product designer Yoh Komiyama to design and 3D print their customized glass.

For those who really care about the future of their beer drinking, would you stop at just having a customized glass made for you? If you really wanted to go for the gusto, would you stop at anything less than having your own personalized brew, crafted exclusively for you, with a unique recipe that has been tweaked to maximize your personal enjoyment of beer based on your own DNA?

For beer lovers, you know what comes next!