Unexpectedly Intriguing!
March 7, 2005

Attention former Los Angeles Times readers!

Before I begin, let me say that I never thought I'd be shilling for a mainstream news outlet, but for those of you out there in Los Angeles who, like me, are addicted to both the smell of newsprint and the desire get those coupons out of the Sunday paper, you might want to consider doing the following:

Subscribe to the Arizona Republic instead, and have it mailed to you.

So why might you do such a thing?

First, consider the reasons why you've chosen to drop your subscription in the first place. More likely than not, you have come to the conclusion that the LA Times is a highly slanted news outfit that, more often than not, also gets the job of basic news coverage wrong too. (Reference: Patterico's Pontifications, Hugh Hewitt).

Now, consider why the Arizona Republic rather than some other newspaper in California.

  1. You would be trading the newspaper for the second largest metropolis in the U.S. for the fifth largest - not that big a drop.
  2. It's close - you would probably receive it on a next-day basis, assuming that there's not such a demand that the publisher doesn't start printing it in California for home delivery there....
  3. You would get a newspaper that actually notices things many other mainstream outlets ignore - for example, editorial page writer Doug MacEachern actually negatively commented on Senator Robert Byrd's comparison of President Bush and the Republican Party with Adolf Hitler and the Nazis. Think any of these other major news outlets would offer a comparable editorial? Can you think of any in California?
  4. You trade the writing of Barbara Demick et al for the writing of columnist Robert Robb, business section writer Russ Wiles, rising star Suzanne Condie Lambert (whose Thursday coverage of the previous week's "The Apprentice" is priceless.) You would also get the writing of "Paul Krugman"-in-training Jon Talton, but the others more than make up it!

So there you go. Five (counting whatever reason you used to justify cancelling your LA Times subscription in the first place) good reasons to make the switch. And if you haven't canceled your subscription yet, have some fun when you do by telling them which newspaper you're switching to (even if it isn't the AZ Republic!) If that doesn't get them thinking, who knows what will?

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