Unexpectedly Intriguing!
11 July 2006

Is the New York Times being rejected by its readers?

In New York City, at least, the answer appears to be "Yes." The following chart illustrates the declining importance of the newspaper's circulation in the 31-county area that makes up its home market, which has dropped from representing 64% of its total weekday circulation in 1993 to just 49% in 2005. Numerically speaking, the New York Times' circulation in the "Big Apple" has fallen some 27.1% from more than 757,000 in September 1993 to almost 553,000 in September 2005, according to data derived from the NY Times parent company's annual 10-K SEC filings:

The chart also shows that the New York Times has been able to largely avoid the continuing decline in overall circulation being experienced by local newspapers across the United States, declining only 4.8% overall during this 15 year period. By contrast, the Los Angeles Times, the second largest daily newspaper in the U.S., has seen its circulation drop from 1,104,317 in 1993 to 843,432 in 2005 - a decline of 23.6%.

The New York Times has thus far avoided a fate similar to the Los Angeles Times through a concerted campaign that it launched in 1998 to focus upon becoming a national newspaper, rather than being the leading newspaper in the U.S.' largest city.

Interestingly, both the New York Times and the Los Angeles Times share a strong leftist editorial bias that has become much more stringent in the years from 1993 to the present day. One wonders how much of the erosion of each paper's local circulation may be due to their editorial board's growing contempt for opposing viewpoints held by a large percentage of the population in their home markets.

Recommended Further Reading

Thomas Lifson and Jack Risko provide a neat analysis of the state of the New York Times' business in All the Risk That's Fit to Disclose from March 2, 2006 in The American Thinker.

About Political Calculations

Welcome to the blogosphere's toolchest! Here, unlike other blogs dedicated to analyzing current events, we create easy-to-use, simple tools to do the math related to them so you can get in on the action too! If you would like to learn more about these tools, or if you would like to contribute ideas to develop for this blog, please e-mail us at:

ironman at politicalcalculations.com

Thanks in advance!

Recent Posts

Stock Charts and News

Most Popular Posts
Quick Index

Site Data

This site is primarily powered by:

This page is powered by Blogger. Isn't yours?

CSS Validation

Valid CSS!

RSS Site Feed

AddThis Feed Button


The tools on this site are built using JavaScript. If you would like to learn more, one of the best free resources on the web is available at W3Schools.com.

Other Cool Resources

Blog Roll

Market Links

Useful Election Data
Charities We Support
Shopping Guides
Recommended Reading
Recently Shopped

Seeking Alpha Certified

Legal Disclaimer

Materials on this website are published by Political Calculations to provide visitors with free information and insights regarding the incentives created by the laws and policies described. However, this website is not designed for the purpose of providing legal, medical or financial advice to individuals. Visitors should not rely upon information on this website as a substitute for personal legal, medical or financial advice. While we make every effort to provide accurate website information, laws can change and inaccuracies happen despite our best efforts. If you have an individual problem, you should seek advice from a licensed professional in your state, i.e., by a competent authority with specialized knowledge who can apply it to the particular circumstances of your case.