Unexpectedly Intriguing!
20 January 2017

You know it's the middle of soup season when you see that Walmart has established an island for Campbell's Tomato and Chicken Noodle Soups in its main grocery aisle.

Walmart Campbell's Soup Island - December 2016

Walmart's motto is "everyday low prices", which for an iconic can of Campbell's Tomato Soup in December 2016 means a cost to consumers of $1.00 per can.

To put that everyday low price into historical context, we've charted the advertised discounted sale price of a single Number 1 can of Campbell's Condensed Tomato Soup for each month from January 1898 through December 2016.

Campbell's Tomato Soup - Discounted Sale Unit Price per Can - January 1898 to December 2016
That's 118 years worth of consumer prices for a single product!

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