Unexpectedly Intriguing!
March 7, 2008

Earlier this week, we noted an unusual surge in Political Calculations' site traffic, first driven by a TheStreet.com's James Altucher linking to us twice in his Blog Watch column on Tuesday, and then on the next day when The Consumerist featured an article linking to us on another topic. In fact, we used it as a natural experiment to see which site was capable of driving more traffic to other sites.

In that phase of our "experiment," we found that The Consumerist came out on top. But now, in another unexpected development, TheStreet.com's James Altucher has linked to the same article that The Consumerist did, giving us our first direct head-to-head comparison between the two site's traffic driving ability!

Why might this be important? Well, the amount of traffic a site can direct to another is a pretty good measure of it's influence. That influence is something that's really important to advertisers and is something that might affect the revenue a commercial site might realize from ads placed on them.

We'll have a follow up on Monday. And then, we're going to go back to the kinds of things we normally do! Unless, that is, the Marginal Revolution guys and Barry Ritholtz take us up on our challenge!....


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Welcome to the blogosphere's toolchest! Here, unlike other blogs dedicated to analyzing current events, we create easy-to-use, simple tools to do the math related to them so you can get in on the action too! If you would like to learn more about these tools, or if you would like to contribute ideas to develop for this blog, please e-mail us at:

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