Normally, we read Australian professional trainer and motivational speaker Craig Harper's blog for the unique combination of remarkable insights and casual writing that makes the blog an absolute joy to read. Today, we're going to highlight a T-shirt that Craig and his team have recently designed and begun selling, even though we will recognize no financial gain from doing so, simply because it represents genius marketing as it is clearly the right product in the right place at the right time.
We know what you're thinking: "A T-shirt?! How can a T-shirt possibly be the right product in the right place at the right time?"
Well, Craig doesn't know either, but it clearly has touched a nerve as it delivers a message that needs to be heard. We'll let a picture of the T-shirt do the talking:
Think about it. You want the T-shirt. Maybe it's so you can say what needs to be said to somebody who's just a little too whiney about themselves. Maybe it's so that CEO, Wall Street-type or those other crooked money-grubbing rent-seekers seeking bailout or stimulus money from the taxpayers can finally see exactly what you think of them and what they really need to do with their lives. Maybe you would just like a black T-shirt with a catchy saying to wear while you work out. No matter what it is, and even if you can't put your finger on it, you want the T-shirt because of what it says and how it cuts through the noise because it is the right product in the right place at the right time.
Speaking of which, here's how you can get one:
T-shirts are $30AUD including postage and handling in Australia and $42AUD including postage and handling overseas. If you would prefer to order your t-shirt over the phone please contact John on:
Australia (03) 9553 8857
International (+613) 9553 8857or email him at johnatcraigharperdotcomdotau
Or just click through this link and order directly from Craig's site. For those of you considering placing orders from outside Australia, here's our calculation of the international price (including shipping) of $42 Australian dollars (AUD) as of 16 February 2009, via XE's Unversal Currency Converter:
| "Suck It Up Princess" T-Shirt International Pricing (with Shipping), 16 February 2009 | |
|---|---|
| Country | Price |
| United States | 27.35 USD |
| Canada | 34.03 CAD |
| Great Britain | 19.11 GBP |
| European Union | 21.34 EUR |
What else can we say? It really is genius marketing!
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