By now, you've seen the genius Old Spice commercial featuring "The Man Your Man Could Smell Like". If not, it's time to catch up with the state of the art in popular culture:

Men, you may not yet smell like that man, but before you rush out to the store to stock up on Old Spice products, we think you should at least work out how much you might need.

Obviously, this goes well beyond potential issues related to your personal grooming. Instead, you need to determine how your raw sex appeal compares to that of the man you could smell like.

We can help. In his latest book, Brain Candy (highly recommended), Garth Sundem created a mathematical formula that forms the basis of our newest tool, which you can use to determine where you rank in terms of sex appeal:

We've automated the math so all you have to worry about, other than the outcome of the math, is the data you need to enter to determine how you rank as a man among men when it comes to sex appeal:

Garth offers the following scale by which you can see how your sex appeal might be expressed in terms of beef products, from high (think slightly below the rank of the man you could smell like) to low (sadly, the man you do smell like....):

Armed with that information, you may now proceed to the store. Or, if your score indicates that you'll be making a large purchase today, you might consider buying your Old Spice products direct from Amazon and having your products shipped to your home. If that's you, consider taking a spin on the carousel below for a selection of popular products....

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Labels: brain candy, geek logik, marketing

- posted by Ironman at 10:29 AM | Permalink | Share | |