Unexpectedly Intriguing!
September 30, 2011

Beer Sampling - City of Alexandria, VA It's Friday, we did the nation's taxes yesterday, so we're getting a jump start on the weekend. Today's list comes from the BeerFathers, who were kind enough to list the top 10 imported beer brands for 2010:

  1. Corona Extra
  2. Heineken
  3. Modelo Especial
  4. Corona Light
  5. Tecate
  6. Labatt Blue
  7. Labatt Blue Light
  8. Dos Equis XX Lager Especial
  9. Stella Artois Lager
  10. Heineken Premium Light Lager

And their comments:

TheBeerFathers Notes on Top Imported Beer Brands:

  • Newcastle fell off the list from last year at #10, and they were #7 in 2007. That explains their ramp up in advertising lately – their Newcastle commercials are actually quite great. It’s tough to see them drop off because they were by far the highest rated beer from RateBeer.com on the list with an overall 47 out of 100. Hopefully they can make a strong comeback.
  • It’s still surprising to me that Guinness Draught is not on the list. They fell off last year after a #8 ranking in 2007. Shock!
  • Heineken. Still a case study in marketing.
  • Dos Equis continues to hold strong at #8, riding the strength of their still brilliant commercials featuring The Most Interesting Man in the World.
  • The highest rated beer on this list at RateBeer.com is Stella Artois, with an 18 overall. It is a 92 by style though (Euro Trash Lager Pale Lager).

None of the import brands crack the top 10 beer brands by U.S. market share, where Bud Light appears to dominate, claiming 28.5% of the total U.S. market. (Just in case you were wondering what's most likely to be on draft at a local neighborhood bar in the U.S.!)

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