Unexpectedly Intriguing!
24 August 2009

The Executive Office Guillotine The news is out for the latest business quarter, and it's bad. The company's performance fell well short of expectations. What price is likely to be paid by the company's chief executive and financial officers?

If a recent working paper by Harvard Business School's Richard D. Mergenthaler, Shiva Rajgopal and Suraj Srinivasan is any indication, there will be a significant hit taken by the company's top brass, and maybe even some heads that roll (HT: Leon Gettler). In CEO and CFO Career Penalties to Missing Quarterly Analysts Forecasts, the authors document what happened to the earnings or the employment status of the CEOs and CFOs of companies whose quarterly financial statements fell outside the consensus forecast of industry analysts in the years from 1993 through 2004.

Typical Compensations Penalties for Executives Missing Quarterly Earnings Targets Twice in One Year Period What they found is that is that compared to companies whose quarterly performance came in as expected, the CEOs and CFOs of companies that failed to meet the consensus earnings projections twice in a year's time saw their pay significantly whacked and had a sharply higher likelihood of being forced out from their positions. In terms of pay, CFOs in this situation were most likely to see their bonuses cut by 6% of their salary and their equity compensation slashed by 36%. CEOs saw the same cut in their equity compensation, but took a bigger hit in their bonus packages, which were typically trimmed by 10% of their salary. Meanwhile, both CEOs and CFOs realized a 0.67% higher chance of being sacked.

That 0.67% increase in the probability of being dismissed may not sound like a great penalty, but it does mark a significant increase in the relative risk for both CEOs and CFOs of being fired. The authors report that the unconditional probability of a CEO or CFO being fired is 3% and 5% respectively, so an increase of 0.67% in these figures marks an increase in the relative risk of being replaced of 22.3% for CEOs and 13.4% for CFOs, at least as compared to their peers at firms whose performance met expectations.

Probability of Executive Being Fired, In General and for Missing Analyst Earnings Estimates Twice in One Year Period To put that in a little different context, the odds that a CEO will be sacked rises from 1 in 33 to 1 in 27, while CFO sees the odds of being fired increase from 1 in 20 to 1 in 18. It's a small, but significant change, one that affects how executives act.

We see that as the authors note a trend that suggests that these financial penalties and executive suite turnovers have become much more common following the passage of the Sarbanes Oxley Act, which indicates that corporate boards have become much more risk-averse in response to the Act's potential legal penalties.

From the observations made in this paper, it would seem that the challenge for CEOs and CFOs seeking maximum financial rewards while securing their positions is to do what it takes to hit the analyst estimates their corporate boards use in assessing their performance, while also doing what it takes to make sure those analyst estimates are things they can hit. We would then anticipate that most CEOs and CFOs would adopt a strategy that would tend to understate their actual performance, which would steer analyst projections lower and create easier targets to hit.

Quarterly Earnings per Share Lo and behold, we would appear to be right (HT: Bespoke)!

With the Sarbanes-Oxley Act having been enacted in 2002, we observe that the percentage of companies that "beat" their analyst earnings estimates has been consistently higher since the legislation was first introduced in the U.S. House of Representatives in January 2002 (the bill became law on 30 June 2002, at the end of the second quarter of that year). This effect is consistent with our own observations in other matters that suggest that firms begin altering their behaviors and strategies in reaction to legislation that has a high likelihood of passage well before it becomes law.

We'll leave it as an exercise to our readers to determine how trustworthy the CEOs and CFOs who consistently understate their projected earnings performance might be and how long it might be before all firms are above average in this regard....

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